How effective is the combination of your main product and ancillary texts?

My main product and the ancillary texts are very effective, especially the magazine as it helps promote the movie trailer. This is due to the star actress who is well known for other mainstream films and has a strong fanbase who will follow her to her latest project through sites like Twitter, Facebook and personal fan sites created by the fans themselves. In this way the producers know that they are starting from a strong position, in terms of marketing. The fans of this actress are likely to watch the movie because of her; this is often seen in other universally known romantic comedies that cast actors that have become an ‘Icon' amongst the audiences.  Considering my film is a mainstream film the advertising should be seen in capital cities and urban conurbations. Generally mainstream film productions would have a strong campaign because of the budget being so huge which subsequently enables the film to be advertised intensively and in a wide range of places. The poster, in particular, adheres to the conventions of the form, hinting strongly at the narrative of the film.

 My ancillary text, the poster, depicts the storyline clearly through the sartorial codes used and the mise-en-scene. The mise-en-scene of the poster is the same for the trailer as the setting of the movie is in a schools science lab which also conveys the coming together of these opposite characters. The sartorial code is casual and sports wear for the male this is because his character is a jock, the type that wears sports wear like‘hoodies’. I used the same clothes in certain scenes for the trailer which is evident in this image. I used the same colour red and font (stencil) for the title for both the poster and teaser trailer so as to create a strong relationship between all aspects of the production, from the final product to the advertising mediums used to sell it. My poster is constructed on the principles of a typical romantic comedy poster.  The two main characters are standing against eachother to show opposition and conflict yet the colour red indicating their love in the narrative as the colour red represents code of love amongst other interpetations such as passion, danger and romance. Love is a universal concept and the signs and symbols associated with it can be read across many cultures.


The magazine main cover line tells the reader that the actress has her own 'chemical romance' in her life away from films, which links the coverline of the magazine to the narrative of the film.The title of the movie is 'Chemical Reaction' which has a double meaning as the words refer to the plot of the story as well as referencing the thematic and narrative aspects of the film.