Sight & Sound is different to other film magazines as it has a director on the front cover, this depicts that the readers are generally interested in not only actors but also the people behind the cameras. The directors are well established famous directors; this tells us that they will take interest in a director that is known as opposed to unknown directors. This magazine aims at a niche audience and not mainstream. This is because not many people take interest in the creating process of the movie, the mainstream audience are more interested in the actors/actresses and what they have to say.
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