The distributor for the movie the proposal is Walt Disney studios motion pictures, their website is targeted at families this is visible through the bold primary colors used as a theme on the web page. The films they distribute have a very universal appeal; movies such as "Enchanted", "Bolt" and "G-Force". Romantic comedies, such as The Proposal, fit comfortably within their institutional identity as they have a mainstream appeal and are generally inoffensive.
The distributor of the movie “The Ugly Truth” is Colombia Pictures owned by Sony Pictures which is a subsidiary of Japanese Conglomerate Sony. It is one of the six leading film companies in the world. Columbia Pictures have also distributed other films such as “The Holiday”, “Maid of Honor” and “13 Going On 30” these are very successful romantic comedies , its debatable that what made the movie popular would be the narrative or the casting. The stars in the movie play a big role in promoting movies only if their are "A listers" an example of this is the movie “Made of Honor” which stared Patrick Dempsey the leading man in the TV hit series “Greys Anatomy” so the presumption would be that “Greys Anatomy” viewers would watch this film given their interest in the actor Patrick Dempsey.
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