Magazine analysis

Editing in Teaser Trailer

I have been watching some teaser trailers to gain an understanding of the average shot per second ratio. I looked at three romantic comedy trailers which were “The Proposal”, “Love Actually” and “The Ugly Truth”. I also looked at an action trailer because I wanted to see if there was a difference between the genres teaser trailers, what I have found was that there isn’t any difference the number of shots in the trailers were all roughly the same.
The structures of the narrative in the teaser trailer is non-linear as they chose clips that are of interest and best in the movie as the teaser, considering its only shown for a few seconds this entices the audiences in wanting to view more, which is the sole purpose of teasers attracting viewers.

Editing in Teaser Trailer

Product Research (Posters Analysis)

The conventions of a poster are easy to recognize because there aren’t many elements in the poster image itself, the elements are; main image of actor/actress (both) the title of the movie, usually a catchy pun would be used. Also of course the release date.

Product Research

For my product research i have decided to not only analyse the new films that are of the romantic comedy genre coming out this year, but also older movies like in the ninety’s that also are romantic comedy. My reasons for this is because I wanted to see if the similarities these trailers share and conventions an example of this is they reveal the basic plot to the audiences and don’t really hide the story apart from the end which makes the audience want to go see the movie. They reveal so much because they want to show how funny the movie really, of course the movie being a romantic comedy they have to have a general love interest.

The two movies i have chosen are The Proposal(2009) and Never been kissed (1999)

Major Findings

Representations of women - older film shows central female protagonist as struggling to establish career, whereas The Proposal women represented as established in career and career focused. Both films represent the females missing something amongst work and success, which is love, the films represent that ideology which is implemented into the narrative, the ideology has not changed in between the two movies however the representation of characters in the movies has.

Analysis of Romantic Comedy Teaser Trailers

http://www.youtube.com/watch?v=3rQjB0D7R10 (Click this link to view video)

The Ugly Truth:
The opening of the sequence is with a voice over stating the season the movie will be released. The voice over tries to engage the audience by telling them they can discover the ugly truth, this is a reference to the title of the movie. The characters are speaking through out the teaser trailer. The woman seems quiet uptight as oppose to the man who is relaxed and speaks with ease this helps the audience see that these characters wont get along very well. That’s the conventions of a romantic comedy as a conflict is needed between the two characters which make the audiences drawn to the narrative. The leading woman’s sartorial code is business style with the blazer and knee high skirts, this portrays to the audience that she is an intellectual woman who has a respectable job this appeals to modern women as they can relate to her lifestyle or aspire towards it. The leading mans clothing fits his persona very laid back and relaxed this conveyed by the casual wear he has which is a T-shirt and jeans, its also reflected in his formal wear as he wears a shirt but ditches the tie and suit, with a couple of buttons opened at the front. The humor is based around how to get men and sex this depicts to the audience what the comedy is about.

Results of my Questionnaire

The questionnaire I have conducted helped me with my project, like the expectations of my audience, who my audiences are and their aspiration, likes and dislikes. I have made my questions closed questions this allowed me to create graphs and understand their answers as opposed to open questions where it is difficult to show my results in a form of statistics.

My target audience are from 12-17, the reasons I have made that age group the target for this movie is because my movie is about school and the hardship in wanting to fit in and finding yourself, also admiring the people who are prestigious and popular. This is what school and college is about therefore my target audience are going to have many similarities with this movie.

Asking my audience about what they would consider a good opening of a movie gave me ideas on how I would construct my narrative in the beginning piece of the teaser trailer I will be creating, and the most popular answer was “an opening that doesn’t reveal much, but draws you into the movie” knowing this I am going to have to portray in my teaser the plot of the story, and the genre so the people who view it know that it’s a romantic comedy and easily understand the plot.

A question I knew was very important was the audiences take on stereotypes specifically in movies “What do you think about stereotypes?”, the result was interesting as it showed differently to what I had anticipated. More people circled indifference than dislike which conveys the lack of interest in stereotypes, this gave me a chance to explore stereotypes challenge them and comply to them.

A2 Advanced portfolio coursework

I had four choices of what my coursework was going to be on which were; “Film Teaser Trailer, Music Video, Documentary, Local TV news. I had immediately chosen teaser trailer for the reasons of me being familiar with movies from the coursework done last year, plus I thought that I couldn’t afford to take the risk in doing something like music video. The reason for that being that there were many restrictions that held me back, like I am not allowed to use a song with an existing video, also the genre of music I was going to use was hip hop/rnb which the video expectations by the audience are very high. Since I don’t have that kind of facility and money to meet their demands, I thought it will be a hard and complicated to make it appealing. The genre of my movie is romantic comedy and I have chosen that because it’s a popular genre amongst every one as both genders can enjoy this rom/com, given that I watch a lot of rom/com I think it will make my coursework easier.