http://www.youtube.com/watch?v=3rQjB0D7R10 (Click this link to view video)
The Ugly Truth:
The opening of the sequence is with a voice over stating the season the movie will be released. The voice over tries to engage the audience by telling them they can discover the ugly truth, this is a reference to the title of the movie. The characters are speaking through out the teaser trailer. The woman seems quiet uptight as oppose to the man who is relaxed and speaks with ease this helps the audience see that these characters wont get along very well. That’s the conventions of a romantic comedy as a conflict is needed between the two characters which make the audiences drawn to the narrative. The leading woman’s sartorial code is business style with the blazer and knee high skirts, this portrays to the audience that she is an intellectual woman who has a respectable job this appeals to modern women as they can relate to her lifestyle or aspire towards it. The leading mans clothing fits his persona very laid back and relaxed this conveyed by the casual wear he has which is a T-shirt and jeans, its also reflected in his formal wear as he wears a shirt but ditches the tie and suit, with a couple of buttons opened at the front. The humor is based around how to get men and sex this depicts to the audience what the comedy is about.
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