Clumsy, geeky, A grade student, Katharine Matheson. Socially ignored by all lives in the chemistry lab Nicholas Newman, the jock, wants to get a scholarship. Girls drool over him! What makes these opposites cross paths? Simple, chemistry. Nicholas is failing chemistry and needs to pass everything with A’s to get the scholarship he wants from Oxford. His chemistry teacher, Mr Hodge suggests he seeks help from the class star Katharine to tutor him. Instead of Katharine feeling honoured to be able to tutor him and have a reason to talk to the prestigious jock he is, she is uninterested and not very nice, confused by her behaviour he approaches her again thinking that she should feel lucky since she is at the bottom with all the losers and geeks. Nicholas speaks to her again and says “I think you must of not heard me” which Katharine replies to “I heard you loud and clear, exactly how will it benefit me helping you”.
Having the genes of an arrogant male running through his veins, he had assumed every girl drools over him and caters to his every whim, he was in fact correct, every girl apart from Katharine. Knowing she isn’t giving in that easy he finds himself trying to concoct an idea of what she would want so he can receive her help. What he had seemingly looked over is the fact that she is just like every other girl, although her image portrays carelessness in style she is indeed crying out for help in that department. He presents his deal and she is resistant but ends up agreeing to it thinking it cant hurt trying out new things, she didn’t realise she was playing with dangerous substance, changing her style is going to have major effect in her social life as she has to talk to people she wouldn’t speak to.
As Nicholas is changing her sense of style and eating habits, she is completely transformed, while that’s happening Nicholas is learning and taking quizzes that Katharine gives him he is improving and achieving better grades. In the midst of all this there is a magnetic force pulling, attracting them together as they without knowledge begin to enjoy one another’s company. Some thing that’s just way out of their league is happening to them, could they be creating one chemical reaction that’s just inevitable?
Sunday 11 October 2009
Final Brief
As I have mentioned in my initial brief I am still sticking to doing the Film Promotion, the main product I will be doing is a teaser trailer and the two ancillary products are a film poster and magazine front cover, the genre of my main product will be Romantic/Comedy.
Target Audience
-Demographics- Females
- Between the ages of 12 to 18
- Students
-Psychographics- Interests in clothes and different style like a; “goth”, “emo”, “prep”, . casual, sport wear etc
- They would aspire to the rich lifestyles
- Into technology and gadgets
The similar media products I have researched are many other teaser trailers of the romantic comedy genre to get a feel of what the expectations and conventions of a teaser trailer would be. I have analyzed things such as representations of character, technical aspects such as the constructions of the one minute extract and even counting the cuts, looking at camera angles and diagetic and non diagetic sounds. Some of the romantic comedies I have researched are “The Proposal”, “The Ugly Truth” and "Never Been Kissed" looking at these has given me an idea of what to do. Other similar products I have looked at is different posters and magazine front covers to understand and know the conventions of a magazine cover such as masthead and teasers and analyzed the posters to look at the mise-en-scene and sartorial code in relevance to the movie itself.
My justification for picking this brief is that the romantic comedies are of the popular genres and have many very successful movies like “Love Actually” ,“Bridget Jones Diary” and “The Holiday” which made over 200,000,000 million at the box office globally, the success that is portrayed through these number encouraged me to do romantic comedy. Depending on how your romantic comedy does you know that there is a possibility of having a multimillion box office hit. But that isn’t my only reason for it as another is that women populate the cinema since the majority of romantic comedy audience are women this shows that there is potential profit in this choice theoretically speaking.
The representational issues aren’t major as I am going to use stereotypes such as the geeky clever school girl and the cool good looking jock, what led me to this decision was founding’s from my questionnaire during my audience research when I asked if stereotypes is an issue and the majority of participants said indifference. The stereotype I am going to use is going to engage my audience as they will empathize with my character not the dress code and the geeky elements but the isolations of the bigger crowed and the sense of being rejected, as this is something people will find easier to familiarize with as it has happened to people in different situations.
My narrative structure is linear structured.
My creativity comes form subverting generic convections of the romantic comedy posters, as I have seen that most are simplistic and have very little content, I am going to subvert that by having the mise-en-scene be in a school as that is the location of the teaser trailer. The place will be in a chemistry lab with tables and test tubes and other things, I have subverted it by still applying the contents of what the movie is about “chemistry” but have the environment busy not empty in the image.
The challenges anticipated is first and utmost finding an actor and actress willing to be in my teaser trailer, another is actually having access to the chemistry products and getting the help of a chemistry teacher willing to lend me the test tubes and other science equipments. A challenge I must also face is scheduling for filming and making sure my actors are available to attend since I cannot film without them.
The digital technologies I am going to be using is Imovie on the IMac computers for editing my teaser trailer and also the Photoshop software for my poster and magazine front cover. I will use the video cameras for filming and cameras for taking still images.
Target Audience
-Demographics- Females
- Between the ages of 12 to 18
- Students
-Psychographics- Interests in clothes and different style like a; “goth”, “emo”, “prep”, . casual, sport wear etc
- They would aspire to the rich lifestyles
- Into technology and gadgets
The similar media products I have researched are many other teaser trailers of the romantic comedy genre to get a feel of what the expectations and conventions of a teaser trailer would be. I have analyzed things such as representations of character, technical aspects such as the constructions of the one minute extract and even counting the cuts, looking at camera angles and diagetic and non diagetic sounds. Some of the romantic comedies I have researched are “The Proposal”, “The Ugly Truth” and "Never Been Kissed" looking at these has given me an idea of what to do. Other similar products I have looked at is different posters and magazine front covers to understand and know the conventions of a magazine cover such as masthead and teasers and analyzed the posters to look at the mise-en-scene and sartorial code in relevance to the movie itself.
My justification for picking this brief is that the romantic comedies are of the popular genres and have many very successful movies like “Love Actually” ,“Bridget Jones Diary” and “The Holiday” which made over 200,000,000 million at the box office globally, the success that is portrayed through these number encouraged me to do romantic comedy. Depending on how your romantic comedy does you know that there is a possibility of having a multimillion box office hit. But that isn’t my only reason for it as another is that women populate the cinema since the majority of romantic comedy audience are women this shows that there is potential profit in this choice theoretically speaking.
The representational issues aren’t major as I am going to use stereotypes such as the geeky clever school girl and the cool good looking jock, what led me to this decision was founding’s from my questionnaire during my audience research when I asked if stereotypes is an issue and the majority of participants said indifference. The stereotype I am going to use is going to engage my audience as they will empathize with my character not the dress code and the geeky elements but the isolations of the bigger crowed and the sense of being rejected, as this is something people will find easier to familiarize with as it has happened to people in different situations.
My narrative structure is linear structured.
My creativity comes form subverting generic convections of the romantic comedy posters, as I have seen that most are simplistic and have very little content, I am going to subvert that by having the mise-en-scene be in a school as that is the location of the teaser trailer. The place will be in a chemistry lab with tables and test tubes and other things, I have subverted it by still applying the contents of what the movie is about “chemistry” but have the environment busy not empty in the image.
The challenges anticipated is first and utmost finding an actor and actress willing to be in my teaser trailer, another is actually having access to the chemistry products and getting the help of a chemistry teacher willing to lend me the test tubes and other science equipments. A challenge I must also face is scheduling for filming and making sure my actors are available to attend since I cannot film without them.
The digital technologies I am going to be using is Imovie on the IMac computers for editing my teaser trailer and also the Photoshop software for my poster and magazine front cover. I will use the video cameras for filming and cameras for taking still images.
Film Magazine Research
Sight & Sound is different to other film magazines as it has a director on the front cover, this depicts that the readers are generally interested in not only actors but also the people behind the cameras. The directors are well established famous directors; this tells us that they will take interest in a director that is known as opposed to unknown directors. This magazine aims at a niche audience and not mainstream. This is because not many people take interest in the creating process of the movie, the mainstream audience are more interested in the actors/actresses and what they have to say.
Thursday 1 October 2009
Institutional Research
The distributor for the movie the proposal is Walt Disney studios motion pictures, their website is targeted at families this is visible through the bold primary colors used as a theme on the web page. The films they distribute have a very universal appeal; movies such as "Enchanted", "Bolt" and "G-Force". Romantic comedies, such as The Proposal, fit comfortably within their institutional identity as they have a mainstream appeal and are generally inoffensive.
The distributor of the movie “The Ugly Truth” is Colombia Pictures owned by Sony Pictures which is a subsidiary of Japanese Conglomerate Sony. It is one of the six leading film companies in the world. Columbia Pictures have also distributed other films such as “The Holiday”, “Maid of Honor” and “13 Going On 30” these are very successful romantic comedies , its debatable that what made the movie popular would be the narrative or the casting. The stars in the movie play a big role in promoting movies only if their are "A listers" an example of this is the movie “Made of Honor” which stared Patrick Dempsey the leading man in the TV hit series “Greys Anatomy” so the presumption would be that “Greys Anatomy” viewers would watch this film given their interest in the actor Patrick Dempsey.
Subscribe to:
Posts (Atom)
